The physician partnership will drive every important operational decision at the center, and you will continue to use your independent professional and ethical judgment in the performance of patient care.
Our center will provide compassionate care with excellent clinical and financial results. Together, we will run a state-of-the-art facility dedicated to your patients and your specialty. Every element will be focused on delivering a more comfortable experience, and more effective and efficient treatment for your patients. Our patient-focused care will result in measurably happier patients.
Here's how we'll do it.
Clinical Focus
Our centers will focus initially on gastric banding procedures. Since the FDA approved the Lap-Band® in June 2001, the procedure has become a growing part of the treatment of obesity in this country. Lap-Band® procedures are increasingly being understood as a superior, flexible surgical treatment. As additional treatments for morbid obesity are approved in an outpatient setting by the FDA, our centers will continue to provide critical clinical leadership.
The center we develop together will also provide the critical support areas for patients suffering from morbid obesity, including exercise consulting, nutritional counseling and psychological support. We believe it is important to develop a facility that will be a resource for the patient beyond their initial surgery. We intend to design our facility to include a convenient area for post-operative band adjustments as necessary. Working closely with your office, the center staff will handle all pre-operative testing and post-operative follow-up.
Marketing Focus
In this country, less than one-half of 1% of all candidates for bariatric surgery is opting for the procedure. We believe that proper marketing, combined with the reputation that comes with excellent clinical results, can attract a significant portion of those candidates who, for various reasons, have not chosen surgery.
Together, we will bring patients to our center through our complete marketing program. We will reach potential patients via a variety of direct and mass marketing programs, including direct mail, newspapers, broadcast and the Internet. Our call center's well-trained staff will qualify potential patients based on location, patient condition and financial options.
Our experience has taught us that health-care marketing is, first and foremost, locally driven. Strategy and execution vary from market to market because people buy their health-care from neighbors they know and trust. We look forward to working with you to customize a marketing program that will resonate in your community.
Cost Efficiencies and Experienced Financial Disciplines
Our company will drive cost efficiencies by replicating and refining a model focused on bariatric surgery.
- One call center
- One set of policies and procedures
- One nurse-training protocol
- One company with the buying power to negotiate the best pricing and terms.
A Streamlined Support Structure
The surgery facility will handle everything from
initial communication to patient to post-operative care, leaving the physician free to focus on patient care.